It's no secret that video content is far more popular than static content. On average, an active social media user spends nearly 100 minutes per day watching videos online. Additionally, research shows that viewers retain 95% of a message when they watch it as a video, compared to 10% when they read it as text.
These statistics make it clear that video content is the best way to gain and retain followers on social media. However, creating video content isn't always easy. There are many elements to consider, but one of the most important is getting the right equipment. You may have the most engaging content, but if it looks low-quality, people are less likely to take you seriously.
Having the right equipment not only helps you create high-quality videos, but it also makes the shooting process smoother and more efficient. With the right gear, you don't have to worry about finding a steady surface for your camera or shushing background noise.
Finding the right gear can be a challenge, but we've done the research for you and have put together a list of the three basic things you need for creating award-winning videos at home:
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Camera: If you're just starting out on your content creation journey, you don't need to invest in an expensive professional camera. Your phone camera can produce great results if you use it to its full potential. Before you start shooting, make sure the lens is clean, the dimension is 16:9 (for long-form YouTube videos) or 9:16 (for YouTube shorts and Instagram Reels), the quality is 4k at 60fps (for long-form content) or 1080p HD at 30 or 60fps, and the battery is fully charged.
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Ring light: This is a must-have for anyone creating content for social media. A ring light is easy to use and produces impressive results. It evenly distributes soft light on the subject and adds a bright glow to every frame. It can completely transform your lighting setup in minutes.
When shopping for a ring light, look for one that is sturdy, bright, and able to mount your devices easily. It should have different brightness and color settings, and it should come with a tripod. We recommend the Kreo Halo 18" ring light. The Kreo Halo also comes in a handy 12" variant, which is easy to set up and more affordable, especially if you're just starting out.
- Wireless microphone: It's common for background noise to interrupt a recording, but getting everyone to be quiet isn't a sustainable solution. A great wireless microphone can solve this problem. It allows you to move freely and records crisp, rich sound. There are many wireless microphones on the market, but the best ones are compatible with your devices and have a long battery life.
With these three essential pieces of equipment, you'll be able to create high-quality videos that impress and engage your audience. For more tips on creating great content, check out the Kreo blog.