Succeeding on Social Media is TOUGH WORK and is getting more competitive everyday. Given the overflowing pool of brands + content creators out there, it can be a little tough to stand out in the crowd. Thinking of ways where you can convey your story/message to people in the most effective and engaging way possible.
One thing that can definitely help in this case is integrating animations in your social media plan. For years now, animation has allowed people to tell stories in the most unique way. Animation is essentially telling stories through drawings, it’s a method of photographing successively to create an illusion of movement in a sequence.
We’ve all grown up watching our favorite cartoon shows and all these came into existence because of animation. These animated cartoons and stories have left a bigger impression on our minds than we give them credit for.
A noteworthy fact is that adults prefer watching videos created with animation for presenting visual information over ones with just plain text. It’s been observed that a message when conveyed visually, has a 90% chance of creating impact as compared to any other form of content. Which in turn makes animation one of the best ways to reach a global audience.
If you are a creator or a brand that is active on Instagram & Youtube, animated videos would be especially helpful for you. Short videos that are between 30-60 seconds usually perform the best in terms of engagement.
Here are three ways in which animation can completely change your social media game:
- The best way of story-telling: Ace marketers and content creators all integrate the features of animated videos in the business to create an engaging storytelling experience. Brands like Zomato, Swiggy, Terribly Tiny Tales & Kreo use animation to tell some very compelling and cute stories during their campaigns. Have a look at this supremely cute Independence Day Campaign Video by Zomato.
- NO Shooting Required: All you have to do is think of a concept that you want to talk about or a story you want to tell. Go ahead and start storyboarding it and then you can start animating it.
- Best Suited for explaining Complex Concepts: Animations are great when we have to break down a complex concept and explain it to a larger audience. They make it very easy to understand and relatable.